The Inside Skuup

In looking at new product introductions over the past three quarters, it’s easy to see a big shift in the way all market participants are treating innovation items.

Powerball & MEGA Millions lottery jackpots are soaring and so is the in-store traffic for c-stores across the US. Skupos has seen lottery ticket sales rocket up 23% in the past week! For a closer look at our exclusive data, check out our latest blog post.

Over the course of 2020, many factors impacted consumer buying behavior. We’ve outlined key trends, and how we believe brands and retailers can use this information to guide 2021 decisions.

How strategic promotions can help capture last-minute purchases and dramatically increase incremental revenue

Skupos has examined trends within the juice category to provide brands with a glimpse into what can be uncovered utilizing actionable insights from independent convenience retail. This report focuses on juice sales and promotions, broken down by brands, regions, and flavors.

2020 has been filled with uncertainty — and as the United States continues to fight COVID-19, Skupos is continuing to monitor overall trends within the convenience store industry.

Crystal clear insights into energy drink performance in the mysterious world of independent convenience stores

Skupos Engage helped one business compete alongside national chains (and grow revenue) during a pandemic - all through offering the maximum discounts on key products.

Express Mart, the venerable 78-store chain acquired by Speedway last year, was seeking ways to drive tobacco revenue in the hotly competitive market of upstate New York, a region for burdensome tax rates and high tobacco prices.

For convenience retailer Arlys Hilbrands, offering multi-pack discounts through major tobacco loyalty programs is essential to her Iowa store’s success.