Jan 06, 2021

Skupos Continues to Transform the Convenience Retail Industry with Rebrand and New Website

Skupos Continues to Transform the Convenience Retail Industry with Rebrand and New Website

Convenience store technology pioneer continues its steady growth with a refreshed look and message

San Francisco, CA. Jan. 6, 2021— Skupos, the technology platform that connects the convenience retail industry, announces a new website and a rebrand in support of the company’s continued expansion and to solidify its reputation as the go-to industry resource.

The updates pave the way for Skupos to communicate how the company is transforming convenience retail through uniting a previously fragmented market and creating revenue-generating opportunities for stores and consumer packaged goods (CPG) companies alike. Skupos’ platform connects CPG companies to thousands of independent convenience stores and small chains across the country, enabling fully managed promotions and insightful sales analytics. Skupos has evolved from a start-up to a full-fledged leader working with top CPG brands in categories including energy drinks, carbonated drinks, vaping, cigarettes, and smokeless tobacco.

"Skupos has made strides over the past year in connecting our expanding retailer base to a growing ecosystem of CPG organizations," says Christine Shriver, Skupos’ VP of Marketing. "The brand and website transformation reflect our evolving business, technological advances, and the value we add in driving revenue for both sides of this marketplace."

Skupos’ new website is designed to evolve the user paths of both retailers and brands so each can find the content specific to their needs as well as to increase the site’s traffic and conversions. The rebrand highlights Skupos’ approachable, sophisticated, and bold identity, and will be featured throughout the company’s marketing materials and dynamic product platform.

“As our business grows and we move from build mode to scale mode, we’re now better positioned than ever to be what our customers need us to be,” says Jake Bolling, Skupos’ co-founder and CEO. “That’s an achievement we can now effectively tell in our brand story and reinforces our reputation as a progressive partner and leader in this industry.”

Visit skupos.com to learn more about the Skupos brand and its complete suite of solutions.

Media Contact:
Erin Brucks
Marketing Communications Manager
Skupos
ebrucks@skupos.com

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