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Retail Case Study: Summer Traffic Jam Program
In our recent Summer Traffic Jam program, retailers were able to increase both unit and dollar sales at the same time, with no impact to their bottom line.
Stores used Skupos to offer an exclusive package of brand-funded discounts, including promotions from 5-hour ENERGY®, Chex Mix™, Bugles™, Rockstar Energy®, and CLIF BUILDERS® Protein Bars.
Compared to stores that did not participate in the program, participating stores saw:
- +$196 in dollar sales per month across all four promotions
- +33% in unit sales per week across all four promotions
- 30% of customers returned and purchased discounted items again
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