Enterprise Brand Case Study: Essentia Water
Using Skupos Insights, Essentia was able to increase distribution in the highly fragmented independent retail market.
Nearly 80% of the convenience retail market is made up of independent stores and smaller chains. But this market is highly fragmented, creating roadblocks for brands to implement strategies that make quick impacts on their bottom line.
Using Skupos Insights, Essentia Water was able to increase distribution in independent retail. They saw:
- Distribution within the Skupos network increase by 25%
- ROI double within the first year of using the product
Read the case study to learn more about how Skupos helped Essentia Water optimize their independent convenience retail strategy.