The Makers of 5-hour ENERGY® shots and Skupos Join Forces to Give Independent C-Stores Sales a Wake Up Jolt
Posted Sep 24, 2020
Leading energy shot producer and convenience store promotions pioneer join forces to bring powerful discounts to energy-starved consumers nationwide.
San Francisco, CA. September 24, 2020— Skupos, a technology platform connecting the convenience retail industry, and the makers of 5-hour ENERGY® shots announce the energy shot brand's first consumer promotion on the Skupos Engage platform.
Skupos Engage is a game-changing platform that enables brands to run, measure, and test promotions in a base of more than one million consumers across thousands of stores within its network of independent and small format convenience retailers across the country.
5-hour ENERGY® shots, the pioneering energy shot and category leader, has been a fan favorite thanks to its proven blend of B-vitamins, amino acids, and essential nutrients which helps keep consumers going strong without added sugar.
With Skupos Engage, brands can expand their addressable markets by offering targeted discount promotions at scale across the previously inaccessible, unmeasurable small chain and independent retailer market. Run directly from each store’s point-of-sale (POS) system, brands can easily measure compliance, performance, and take rates in ways it couldn’t before — representing millions of dollars in new revenue opportunities.
“Skupos Engage provides the key for unlocking a hugely underserved portion of our target market,” says Steve Ramsey, VP of Sales-Convenience for Living Essentials, LLC, the makers of 5-hour ENERGY® shots. “Through Skupos Engage we can create, execute, and measure the promotions, which gives us complete visibility into each promotion’s effectiveness in order to have the most positive impact on key metrics like sales velocity and volume.”
Skupos Engage bridges traditional gaps between brands and their retailers by managing operations across everything from enrolling retailers in the program through deploying the promotion, and clearing and reimbursing the retailers for their transactions. The streamlined execution makes it easy for retailers to increase foot traffic, sales, and repeat business through brand-funded promotions while delivering the unprecedented visibility and insights brands need to make sure each dollar counts.
“Joining forces with a high-profile and beloved brand like 5-hour ENERGY® shots underscores the challenges even the most successful manufacturers have with sales and marketing outside large format retailers,” says Jake Bolling, Skupos’s co-founder and CEO. “Skupos Engage is the only platform in the market intended specifically to help independent retailers compete with national chains, and to empower brands of all sizes to measure and optimize promotions at scale in a lucrative market segment that has historically been a black hole of visibility.”
Visit skupos.com/engage to learn more about scaling and optimizing convenience store promotions and Skupos’s complete suite of revenue-boosting solutions.
Skupos drives revenue growth across all segments of the convenience retail industry through technology that connects both retailers and brands to their shoppers. With a focus on independent stores and small chains which make up nearly 80% of the market, the Skupos platform enables both retailers and brands to compete through better understanding and serving their customers. Founded in 2016, a growing network of 14,000+ customers across all 50 states rely on Skupos to boost sales volume and increase their customer base. For more information, visit skupos.com.
About 5-hour ENERGY® shots
Introduced in 2004 by Living Essentials, 5-hour ENERGY® shots are a less than two-ounce energy shot. With their convenient size and effective formula, they are trusted by hard-working people to get them through a hectic day. 5-hour ENERGY® shots contain a blend of B-vitamins, amino acids, essential nutrients and caffeine comparable to a cup of the leading premium coffee. They are available in regular and extra strength varieties in dozens of great tasting flavors. For more information about 5-hour ENERGY® shots, visit 5-hourENERGY.com.
Marketing Communications Manager