The Skupos Blog
How to Target Convenience Store Shoppers & Optimize Sales
Instead of running one-size-fits-all programs and promotions, convenience stores must find new ways to appeal to specific shopper needs using more targeted promotions and offers.
New Product Introduction Expected to Return to Normal in Q3 2021
In looking at new product introductions over the past three quarters, it’s easy to see a big shift in the way all market participants are treating innovation items.
As Lottery Jackpots Soar, So Do C-Store Visits
Powerball & MEGA Millions lottery jackpots are soaring and so is the in-store traffic for c-stores across the US. Skupos has seen lottery ticket sales rocket up 23% in the past week! For a closer look at our exclusive data, check out our latest blog post.
C-Stores: What Happened in 2020 and What’s Next for 2021
Over the course of 2020, many factors impacted consumer buying behavior. We’ve outlined key trends, and how we believe brands and retailers can use this information to guide 2021 decisions.
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The Art of the Impulse Buy
How strategic promotions can help capture last-minute purchases and dramatically increase incremental revenue
How Much of a Discount is Too Much of a Discount?
Understanding which products to discount for the most return can be the difference between a successful promotion and one that just finds you, well, selling more product but not making any additional money.
Is Your Store Ready for Labor Day Weekend?
Holiday weekends can be important incremental revenue drivers, if you know which items to stock and feature. Looking at data from past holiday weekends, the team at Skupos created a few suggestions for our c-store community.
COVID-19’s Impact on Convenience Stores - What to Expect 5/5
Skupos believes that with access to better data, businesses are able to adapt to change. With #COVID19 continuing to impact the market, we've taken a look at a few convenience store sales trends to provide insight into what’s happened, and what’s to come.